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Brand Name: Rite Lite Judaica

Rite Lite Judaica

rite lite brands

 

Rite Lite Ltd. is a leading manufacturer, importer and wholesaler of year-round, seasonal (Purim, Passover, Rosh Hashana, Chanukah, etc.) and occasion-based Jewish products (Judaica). Their extensive selection includes ceremonial items, gifts, decorations, serveware, educational toys and crafts, books and more.

Given their close to 60 years of experience in wholesale Judaica, they are known for our commitment to the highest standards of quality, safety, and service.  

Since their inception in 1949, their goal has been simple: to assist retailers in meeting their customers' Judaica needs. Their dedicated product development team continually brings unique and innovative Judaica to the market in both traditional and contemporary styles, while our experienced sales staff tailors programs to meet the needs of our diverse customer base.

Today, after nearly six decades in the wholesale Judaica industry and a steadfast commitment to our guiding principles, products from the Jacob Rosenthal Judaica Collection, Rite Lite Chanukah Express, and Shulsinger Judaica can be found in thousands of retail locations throughout the U.S and around the world.

The Rite Lite Story:

It is amazing what a person can do to better the world... with the "rite" light. Take the late Jacob Rosenthal, of blessed memory, founder of RITE LITE LTD., who literally turned a little candle light into a thriving family business which has filled Jewish homes worldwide with meaningful Judaica for over five decades.

After the Holocaust, Mr. Rosenthal fled with his wife, Miriam, to America through Ellis Island and settled in Brooklyn. Attempting to resume his lumber merchant career, he found the trade closed to those who would not work on Saturdays. "But giving up the Sabbath was out of the question for us," recalls Miriam, "and so, for two years, he searched until another path emerged." Along with his unbending faith, Mr. Rosenthal brought with him an idea that would spark his entrance into the Judaica field. He would reproduce a European novelty - a tubular, metal spring-loaded candleholder, which was later called the 'Rite Lite'.

One fateful day, Mr. Rosenthal took his idea to the Lower East Side workshop of a man equipped to turn his dream into a reality. There he found Murray Zuckerman producing menorahs; the rest, as they say, is history. Starting with the original "Rite Lite" automatic candleholder and 4 or 5 menorahs, the two formed a partnership and began selling their Judaica line. Alex Rosenthal, fondly remembers sharing his father's road trips: "We used to travel together, bringing our 'bag of goodies' to a few small 'mom and pop' shops. My father was a great mentor for business and for life."

Now, more than 50 years later, Miriam a.k.a. 'Grandma', son Alex, daughter-in-law Helene, and grandchildren Nathan and Aviva, continue carrying the "Rite Lite" torch, selling a very complete selection of Judaica for all seasons and all occasions. We want to thank all of our retailers for being part of our family over the years and for continuing to help us spread the "Rite" light to people everywhere.

 

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